Employer Branding

Our employer branding process

We work with your marketing and communications departments in order to ensure a clear and consistent branding strategy throughout your target markets.

A full employer brand process would cover the following:

  • Audit your current employer brand through surveying your current employees
  • Benchmark your employer brand versus your competitors
  • Recommend enhancements and developments to employee strategy if required
  • Develop a clear Employer Value Proposition
  • Create a communication plan to promote your brand across all media to candidates
  • Implement the plan through career websites, video, engaging content and advertising
  • Measure the quality of candidates attracted and how well they match your culture
  • Review and update the employer brand strategy

We understand the recruitment process and ensure that your employer branding can be delivered through all suitable media such as recruitment websites, job board advertising, social media and events.

We also ensure that your EVP remains consistent throughout the process at each candidate touchpoint.

From the moment a candidate first sees your brand, through surfing your website, applying for a job, being interviewed by phone, being invited to your site for interview, feedback, offer and onboarding - we ensure they receive a consistent and positive message.

Why use ResourceBank for Employer branding?

We have an unmatched depth and range of expertise in delivering success for your employer brand.
  • 20 years experience
  • Creative employer branding and candidate marketing experts
  • Expertise in candidate communication and recruitment processes
  • High levels of customer satisfaction

Discuss your employer brand

Get in touch to find out more about the different ways ResourceBank can help your organisation. Speak to Charlotte Todd-Smith on 01952 281900 or click the button below to book a time that suits you
Book a meet with Charlotte