Employer Branding

Your Employer Value Proposition (EVP) and your Employer brand

A well-defined and articulated EVP provides the necessary foundations to create a strong employer brand.
Now more than ever when demand for talent is so high and candidates have lots of choice getting that message across is key having a clearly defined EVP is what can give you the edge!

How are they different?

Your EVP is all about what makes your employment experience unique – what it’s really like to work for your organisation
Your Employer Brand is the creative articulation of your EVP. It builds the impression of it’s like to work for your organisation.

What role will effective EVP do for you?

  • Differentiate you from your competitors – they choose you

  • Reduce recruitment costs and effort – magnetic effect – the right type of candidates should be applying

  • Increase retention and engagement – a sense of unity and shared purpose

  • Create advocacy amongst employees, share their experience – organic PR

  • Create a favourable impression with customers and stakeholders – proud to be associated with your company

Employer Brand Insight Report

From the moment a candidate first sees your brand, through to surfing your website, going through your recruitment process, being offered a job and joining your business – we ensure they receive an authentic, consistent and positive message.
To help you review or refresh your Employer Brand we can undertake a full audit of your brand performance; scoring key areas and with competitor comparison. Providing you with a full insight report and recommendations.
Find out more

How do we do this?

  • We work collaboratively with your marketing, and communications departments to agree project aims, goals and timeline.

  • Working with stakeholders and employees to ensure data is gathered from various sources both internally and externally.

EVP Timeframe

What do we offer?

Tailored employer brand services to suit your needs, budget, expertise which include:
  • Auditing your current employer brand

  • Benchmarking your employer brand versus your competitors

  • Developing a clear Employer Value Proposition framework that is focused on “show, don’t tell”

  • Creating a communication plan to promote your brand across agreed media channels

  • Implementing a engaging content plan through: socials, digital, career websites, video, print, advertising and internal brand comms

  • Measuring the quality of candidates attracted and how well they match your culture

  • Reviewing and updating the employer brand strategy

We develop the compelling brand identity that creates differentiation externally and strengthens engagement internally.
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Why use ResourceBank for Employer branding?

We have an unmatched depth and range of expertise in delivering success for your employer brand.
  • 25 years+ experience

  • Creative employer branding and candidate marketing experts

  • Award winning expertise in candidate communication, recruitment processes and employer branding

  • High levels of customer satisfaction

Discuss your Employer branding with Charlotte?

Get in touch to find out more about the different ways ResourceBank can help your organisation.
Speak to Charlotte Todd-Smith on 01952 281900 or click the button below to book a time that suits you.
Book a meet with Charlotte